- Benefit Me
- Brand Strategy
- Brand Identity
- Product Design
Benefit Me is supplement supplier focusing on clarity and transparency for the consumer.
Benefit Me’s strategy was centered around providing a high quality product and to launch primarily on Amazon. A lot of our decisions on branding and product design revolved around this product launch decision.
A Simple Design
Iconography and its place
The brand guidelines created for Benefit Me were developed around the unique nature of their product launch.
Every decision from naming conventions and branded elements to messaging and tone was created around the curation of well received customer reviews. We knew the importance of getting early reviews on Amazon and wanted to garner a well rounded experience for every customer with an initiative to leave a review and explore other products in the line.