- Brand Strategy
- Brand Identity
- Web Design
Plexus sits at the forefront of blockchain technology. It’s an ecosystem of smart contracts that allows users to optimize capital by actively rebalancing liquidity portfolios.
The Plexus ecosystem will provide liquidity bridges between protocols, while allowing for users to get the benefits of all protocols within a singular interface.
One of the large aesthetic drivers in the brand was the photo stylization chosen.
Plexus’s photo stylization focussed on gritty and unique abstract imagery with the occasional human element. Each piece of imagery was ran through an editing process that reduced and stylized the image to feature a print like quality. This process resulted in unique colorizations as well as interesting contrasted effects.